Vice sells direct and ships to your door, which removes the retailer margin that makes premium balls cost what they cost. The Vice Pro is a three-piece urethane ball — same construction category as the Pro V1 — with a cast urethane cover that delivers real greenside feel and spin control. It's not a marketing claim; the construction is verifiably comparable at a price point that makes it easy to play without grief when one lands in the water.
The compression is firm enough for swing speeds above 85 mph without being the harsh, clicky experience you get from surlyn two-piece balls. Off the putter, the feel is soft and consistent. From the fairway, you get the spin separation between long shots and short game that's the whole point of playing a premium ball. The Vice Pro delivers all of that for $35 a dozen.
Vice also does customization — logo balls, personalized text — at no significant upcharge, which makes them useful for events, corporate outings, or anyone who wants their initials on their ball. The standard matte and standard white versions both play identically. Pick whichever looks right at address.
The Vice Pro is the ball for the golfer who wants to play something real without treating every tee shot like a financial decision. Comparable to the premium standards, priced like they're not. Order a dozen, play freely, and upgrade to Pro V1s when you stop sending them into the woods.